Meet Ayisha Thompson, Founder of Envision Creative A.R.T

Name:  Ayisha Thompson

Name of business: Envision Creative A.R.T

Tell us about your business:  Envision Creative A.R.T. is a visual marketing firm that provides comprehensive, creative, and captivating visual marketing expertise through an array of services which include graphic design, website development, visual branding, social media management, and general marketing consulting. I take pride in helping clients build their brand and determine the best approach to visually translating their brand messages.

What motivated and inspired you to start your business?  Seeking the flexibility to become my own boss and spend more time with family is what sparked my interest but helping fellow entrepreneurs build the brand of their dreams by doing what I love, is what fuels me to keep going.

What mistakes, if any, have you made with your business? What have some of your biggest challenges been? What did you learn from the experience and how did you bounce back?  One of my biggest mistakes in starting out was thinking that I could serve everyone. I tried to accommodate everyone’s need and wasn’t confident in my pricing so I got taken advantage of from a cost standpoint. Though I would spend hours on my craft, people won’t seeing the value in my service as I was charging little or nothing. A big part of branding is standing confidently in your worth so you are clearly able to communicate that value to your clientele. After all, they say people only treat you how you allow them to right?

A major challenge I’ve dealt with in the past was time management. Juggling a full-time job while being and mother and wife while also trying to start a business is a lot! Since the majority of my work requires my physical attention and time, I finally realized that I had to build a team who could help support me in various areas so I could be more efficient. My team now consists of a part-time nanny (not because I am balling) but because I need that balance so I can focus on my business after my regular work hours, I also have an assistant designer and intern.

Another challenge is educating clients on the importance of branding. Some people think all you need is a logo anda  social media page that they can get on a site like Fiverr for $25 or create themselves. It’s so much more than that, your logo is one of the first ways to present yourself to the world. Brands like Polo and Nike have achieved their level of prestige based on just their logo. Your brand is how you are recognized in the crowded marketplace, it’s your badge.

What you put into your company is how people will view you. So if you expect to sell at a high price point, you have to create a luxury experience and that starts with how you position and market your brand. Entrepreneurs that invest in their branding are the ones that have the confidence in the services they offer and are seeking a way individualize themselves in order to position their superior business.

Do you have any new projects coming up (or have you just completed a big project ~ reached a milestone, etc.)? If so, please tell us about it.  I have one client who is completely revamping her brand. We are doing everything from changing her business name to new logo, new website, social media, creating a platform to publicize her as a speaker. It’s going to be so much fun!! She just did an amazing brand photoshoot and we are in the process of brainstorming name ideas. She’s going from quiet and reserves to peeling off some layers and showing her true self with bold colors to showcase her fun personality.

I just wrapped on a project with another client who is a brand stylist, we did her logo, created an ebook, designed her custom social media and email newsletter banners and scheduled her social media editorial calendar for her brand launch. I’m super excited to see her growth.

My next milestone is tackling my 50K in 90 days challenge. I will be revamping my own digital presence to offer more products and services to entrepreneurs in various stages of their business journey. So in the next few weeks, I will be offering some exclusive promos as a celebrational countdown to ECA’s Revamp.

List a few apps, tools and resources that have helped you in your business:

Hootsuite – Social Media Scheduler
Planoly – IG Social Media Platform
Hello Bonsai – Proposal + Contract App
Canva- Design Templates

Have you Dreamed Big & Bossedup!  If so, we would love to share your story!

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