If you didn’t know, YouTube is the second largest search engine in the world. Think about how much time YOU spend watching videos!  Undoubtedly, video marketing is one of the best ways to promote your business. So how exactly can I use videos to promote my business?  Here’s 8 ways you can use videos, regardless of what type of business you have.

1.  Share a big announcement.

Do you have exciting news to share with your audience? Instead of sharing it in a tweet or graphic, announce it in a short video and share it on social media.

2. Reveal a new product.

What better way to launch a product than to show all of its features and demonstrate how it works in a video? It’s a great way to build trust with your audience and build excitement.

3. Introduce your employees. 

Do you work with a team of people? Humanize your business and make it more personable by introducing your audience to the people behind it. Have them answer some fun questions or tell a story.

4. Share before and after videos.

If you’re in the process of transforming something, whether it’s your brand, a client project, or an office renovation, consider sharing before and afters through video.

5. Answer frequently asked questions.

FAQ pages can get a little boring, so liven things up a little with video. You can get creative with these and go more in-depth by sharing your screen or using animation to answer some of the questions.

6.  Introduce your business. 

If you have a launch or an exciting announcement coming up, consider sharing a video with a hint to build excitement among your audience.

7. Thank your audience.

Did you have an awesome turnout for an event or success with a new launch? Take a minute or two to thank your audience in a video, whether it’s recorded or live on Periscope.

8.  Provide useful tips and tricks.

Have you uncovered some helpful tips or tricks that would benefit your audience? Share them in a quick video and post it on social media.

Have you created videos for your business? If so, what type of video did you share and what was your audience’s response?